With the advances in technology and the internet, it is almost impossible to find someone who doesn’t have some form of social media in their lives. Most individuals will use it to show off their daily lives or keep in touch with friends and family. The more innovative among us will take advantage of social media and content creation in order to generate income either as a side job, passive income, or for the more successful among us, a career. The problem many including myself have faced over the years of trying to build something great is the fact that when you try to utilize multiple social media or content creation outlets at once, you tend to feel overwhelmed by the sheer amount of different accounts you have to keep track of. Some of these may not even generate an audience of any kind. Content creation & social media are not a fast track method to becoming rich. Utilizing them incorrectly can guarantee failure. Having multiple platforms on your plate will tend to make you forget a few of them if you aren’t on top of your online activity.
So how is someone supposed to be able to utilize several different social media accounts to get as much of a following as possible without overburdening oneself? There is a method I prefer to use, but it requires discipline and attention to detail. As I’ve learned from personal experience, this will not be easy at first, but once you understand the basics, this method of multiple account utilization will become second nature to someone dedicated to gaining an audience.
No matter how many different platforms you have, if you can find a purpose to utilize each and every one of them for a specific end goal, it will be easier to use them to reach a wider audience that may have different tastes. You may not be able to reach a core audience in one website, but thrive in another. Whichever lands you the most success can be your main target of your focus. The method I prefer to utilize requires me to find one thing I’m estremely hood at or find a platfiorm I’m successful in. Once that is accomplished, all other social media and platforms will revolve around that one center of focus. It can be your Twitch channel, YouTube, modeling, writing, or anything else you feel you’re most comfortable in or find the most success using. Once you’ve effectively found your niche, you should put the majority of your focus towards that. No one can be good at doing multiple things at once. Find one thing you’re good at and try to do that well. The rest of your social media should be able to follow that effectively.
I’ll use myself as an example. I’m focusing mainly on my personal website and my blog writing to be my center of focus because I’m a far better writer than I am a streamer, or anything else social media can help me with. I utilize that talent on this website, then I use Facebook, Twitter, and all other social media to announce when I put up a new blog post, video, or anythingt else that I post on this WordPress site alone. Try to treat all other platforms as branches in a large tree. The center of focus is your tree. Utilizing these platforms can help engage with whatever audience you’re trying to bring in.
If you want, you can actually use different platforms for different purposes. You can use YouTube for monologues or video content. You can use Twitter and Facebook to communicate to your audience when you’re Live or posting a new blog. If you create videos, you can proote them visually through Instagram, announce your video upload on Twitter and Facebook, and use a live streaming service such as Twitch or Mixer to create content while telling people about your website.center of focus. Many websites already allow you to put multiple social media outlets on your profile so people can use all your platforms more easily. Always mention your center of cous and have links to it attached to any other platforms you’re using. You can use teaser trailers, or shorter videos in the other platforms and tell them to go to the website for more info. There’s really no wrong way to do this unless you’re using false advertising which can ruin your reputation almost instantly. If I write a blog post for example, I can read off that script for my YouTube videos, link everything to that YouTube video, and finally mention how my website has more content than the YouTube does. Try to constantly redirect people to your center of focus business, hobby, or website. Some websites will try to make it against their terms of service to redirect people to your center of focus, so don’t try to do it blatantly. Just mention it once in a while. The best way I can think of doing it is to mention your website and other platforms once in the beginning, once in the middle, and finally, one at the end of each video.
Until the next Daydream….
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